Customised payment solution for a service station operator to boost non-fuel sales and improve customer in-car payment experience
Background
- Our client is one of the world's leading providers of energy and petrochemical in the oil and gas industry
- They operate over 40 filling and service stations in Hong Kong and Macau and the majority of them provide 24/7 service
- The client was in search for a new all-in-one payment solution to replace obsolete payment systems and terminals while coping with the group's business development
Challenges
- The client wishes to boost their non-fuel retail sales and enhance customer experience by offering forecourt selling of non-fuel retail items with simple and swift in-car payment
- Due to the lack of linkage between gas/petrol pump meter and payment terminal, staff had to input the transaction amount manually in the payment terminal in order to complete fuel sales
- Due to the lack of payment system integration between fuel and non-fuel sales, end customers have to settle the payment separately for fuel and non-fuel purchases
Solutions
- Integrated with the client's backend systems, our solution enables the client to conduct forecourt selling of non-fuel items and process fuel and non-fuel sales transactions for in-car payment by end customers at the same time
- Sourced from our hardware partners, we help our client deploy over 400 Indoor/Outdoor payment terminals that are specifically designed to cater for the operational needs of service stations
- We develop an all-in-one payment solution installed at the client's payment terminals supporting 10+ digital payment options including credit cards, contactless payments and QR code payments
- We provide comprehensive support services across Hong Kong and Macau including on-site hardware deployment, staff training, on-going technical support and maintenance
Benefits
- Customised payment collection process in response to client's requirement to settle fuel and retail product payment all together in car, offering all-in-one, convenient payment experience to customers
- Brings potential for future enhancement through integration with the client's backend systems and mobile applications to create marketing synergy and enhance customer loyalty
- Enables our client to accept a wide range of digital payments in a more convenient and secure way and fixability in updating the system remotely thus reducing operation cost