貿易通 2021 年年報

Management Discussion and Analysis (Continued) 管理層討論及分析（續） 16 Tradelink Electronic Commerce Limited Annual Report 2021 業務回顧（續） 電子商貿業務回顧（續） 誠如二零二一年中期報告所述，隨著多國大規模推 出 COVID-19 疫苗接種計劃，全球貿易及生產活動 開始復甦，香港的貿易表現亦於二零二一年上半 年強勢反彈。回顧過去二十年，從任何嚴重經濟 危機中復甦後所呈現的 V 形反彈亦從未如此強勁， 包括二零零八╱零九年度的環球金融危機及二零 零三年的「沙士」疫情。在撰寫中期報告時，我們注 意到二零二一年下半年會與同期一個較高的基數相 比，因二零二零年下半年的市場已開始回暖。但與 我們的審慎估計相反，快速增長步伐於二零二一年 下半年持續且毫無放緩跡象，結果於二零二一年全 年 GETS 市場按年增長至 21.0% 高位，只較上半年的 22.1% 略低。 GETS 市場於二零二一年的交易量創下 逾二十年新高，超出二零一八年發生本地社會事件 及 COVID-19 疫情前的水平接近 10% 。除了市場增 長， GETS 業務另一個重要利好因素是穩定而健康 的市場競爭環境，而我們在其已經營多年。作為市 場領導者，在我們的帶領下，我們與其他 GETS 供 應商的競爭並非在於價格而主要是在服務質素上， 鑑於我們服務業界多年及深明我們客戶需要，故此 我們擁有競爭優勢。我們亦是唯一在客戶服務中獲 得行內認可的 GETS 供應商，這有助我們贏得客戶 信任，其通常願意接受我們較高而其認為物有所值 的服務收費。總括而言，包括對價格較為敏感的客 戶在內，我們每年均能提高整體平均價格，於二零 二一年亦如是，即使這是與客戶於二零二零年簽訂 合約時，大部分企業都對業務前景極度悲觀。 Business Review (Continued) E-Commerce Business Review (Continued) As mentioned in our 2021 Interim Report, global trade and production activities started to revive as massive COVID-19 vaccination programs being rolled out throughout many countries. Hong Kong’s trade performance strongly rebounded in the first half of the year. Indeed the sharp V-shape rebound was the strongest ever compared with any recovery after a major crisis affecting the economy over the last two decades, including the global financial crisis of 2008/09 to the outbreak of SARS in 2003. As of the time of writing the Interim Report, we were mindful about having a higher base in the second half of 2020 when the market to some extent picked up in comparison with the corresponding period in 2021. Against our cautious estimate, the rapid pace of growth actually continued into the second half of 2021 with no sign of slowing down, and as a result for the entire year of 2021, the year-on-year growth of the GETS market peaked at 21.0%, just marginally less than the 22.1% yearly increase for the first half of the year. The GETS market in 2021 achieved a record high in terms of transaction volume not reached in more than two decades, exceeding by almost 10% the pre-local social incidents and COVID-19 pandemic level in 2018. Besides a growing market, another important favorable factor for the GETS business was the stable and healthy competitive market environment in which we have been operating for quite some years. Led by us as the dominant market player, rather than competing on price, the competition amongst GETS providers has primarily been on quality of service where we have a distinct edge given our long history in serving the community and understanding of the needs of our customers. We are also the only GETS provider accredited with industry- recognized accolades in customer services; enabling us to earn the trust of our customers who generally accept a premium price for our services which they consider as value-for-money. Generally speaking, including those customers who are more sensitive about price, we achieved an overall average price increase each year, even in 2021 when we signed contracts with them in 2020 at a time most businesses were extremely pessimistic about their business prospects.